Partnership between Total and the Confederation of African Football: celebratory energy
Africa is at the heart of Total's industrial venture. Established for over 80 years in 44 countries, with 10,000 employees, the Group is by far the continent's number one player in oil and gas production for the distribution of fuels. In addition to our business activities, we are always looking to work more closely and purposefully with our African partners. On July 21, 2016, the Group signed an agreement with the Confederation of African Football (CAF), which is emblematic of our history and our future in Africa. This sponsorship is an opportunity to strengthen our ties with our host countries.
Patrick Pouyanné, CEO of Total and Issa Hayatou, President of the African Football Confederation signing the partnership agreement in Paris on October 3, 2016
Total teams up with african soccer
The CAF was founded in 1957 and has 54 member countries. As a title partner, Total's name is now associated with the 10 main tournaments organized by this Africa-wide institution. The agreement will bear fruit as early as January 2017 with the upcoming Total Africa Cup of Nations, a competition with appeal beyond the continent's borders: it is the third most followed soccer event in the world.
Our partnership with the CAF has a particular resonance for the Group. Central to African life, soccer brings people together, creating a friendly atmosphere, enthusiasm and, of course, energy. It is natural that our Group, with its emphasis on collaboration and solidarity, should associate itself with this sport. These principles govern our actions, in our projects and in our relationships with our host countries and their populations.
"Seeing the name of the Group associated with a tournament that has become a global event is recognition for us of our commitment to Africa and a reason for our teams to be proud." - Patrick Pouyanné, CEO of Total.1
Total: title partner of 10 competitions
During the next eight years, Total will be attending over 1,500 matches at:
- The Africa Cup of Nations (CAN)
- The African Nations Championship (CHAN)
- CAF club competitions (Champions League, Confederation Cup and Super Cup)
- Youth competitions (U-23, U-20, U-17)
- The Africa Women Cup of Nations
- The Futsal Africa Cup of Nations.
1 Official CAF-Total signature in Paris on October 3, 2016.